Joe's Old Lures - Antique Florida Lures - Antique Fishing Lures Made In Florida

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Alcoe Lure Company
Fern Park, Florida - 1939

The Alcoe Lure Company was named after its owner Al Coe. His Magic Minnow was made of wood and had a rubber fin and tail.

Alko Company
St. Petersburg, Florida - 1956

The Trigger Lure has a hook that was concealed until a fish struck the bait, when it would snap out of the plastic lure body. The two piece box also served as a mailer.

Anglers Bait Company
Orlando, Florida - 1930's

Anglers Bait Company was organized and operated by Paul Manon. It was the forerunner of both Dazzy Vance Tackle and Tampa Bait and Tackle Company. The lure shown here is the Anglers Bait Company Fingerling

Arthur Lures
Orlando, Florida

Shown here is an Arthur top water lure and a darter. Lures made by Arthur were sometimes marked with the maker's name and were sometimes not marked at all.

B. & B. Bait Company
Tampa, Florida - 1930's

Lures made by B. & B. Bait Company are shaped like a small Dalton Special and have large tack eyes.

BBB Bait Company
Tampa, Florida

Nearly nothing is known about the BBB Bait Company. All of the lure models they made have been found in the frog spot paint pattern seen here.

Jim Bagley Bait Company
Winter Haven, Florida - 1950's - 1980's

Jim Bagley started in the pork rind business in the 1950's before he began building balsa baits that bass fisherman have been using for over thirty years. I am not a Bagley collector, but it's nice to have a few on hand other than the ones I still carry in my tackle box.

Bender Fishing Tackle Mfg. Co.
Pinellas Park, Florida - 1940's

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information about Bender Fishing Tackle

Albert Bender and E.C. Flynn partnered to produce some of the prettiest baits made in Florida.

Blue Spring Bait Mfg. Co.
Marianna, Florida - 1952 Patent

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information about Blue Spring Bait Company

The Blue Spring lures are among my favorites, as they were made in my hometown of Marianna, Florida.

R.N. "Bogie" Bodenstein
Madison, Florida - 1940's - 1950's

Bogie Bodenstein made a variety of pork rinds designed to be used with his Bakon Gitter hook shown here.

Boone Bait Company
Winter Park, Florida - 1950's - 1970's

Boone Bait Company began in 1953 and some of its products are still available today.

Daniel Webster Borum
St. Augustine, Florida - 1920's - 1940's

One of my favorite places to fish saltwater when I lived in Jacksonville, FL was at Vilano Beach on the north side of the St. Augustine inlet. The Borum Shrimp were hand carved by a man who used to operate the old drawbridge that once connected Vilano to St. Augustine.

Dennis Brock
Bonifay, Florida - 1991

A native of my hometown, Marianna, Florida, Dennis Brock made the Jump 'n Jack lures seen here for fishing in the many fine area lakes.

Brooks Marine Supply
Jacksonville, Florida - 1948 Patent

John Goldbach patented the plastic Bubble Dancer lure in 1948. The lure was designed to force air into its hollow body and create bubbles as it was retrieved.

Brown Fish Lure Company
Lake City, Florida - 1950's

E.F. Brown used a small chain connected to hooks inside a rubber worm to fashion the Brown Chain Bait.

Henry Bunta
Shell Point, Florida - 1940's

The hand carved Bunta Trout Bait is shown here.

Jack Burkham - Jack's Baits
Tampa, Florida - 1950's

The Burkham Gar Plug was made in several shapes and colors as seen in these blanks. The lures were sometimes stamped with the Burkham name.

Burney's Manufacturing
Tampa, Florida - 1950's - 1960's

Mercer's Water Turkey lure was made in several sizes and seventeen different colors.

Captain Action Tackle
Sarasota, Florida - 1970's

Captain Action spoons were made in several sizes.

Captivated Lures
Jacksonville, Florida - 1970's

Captivated Lures made several plastic lures. Though not shown here, they also made the motorized Lulu lure.

Charles B. Carr
Panama City, Florida - 1980's - 1990's

Charles Carr was obviously inspired by Eger Bait Company when he made his Crazy Convic baits.

Chase Rod & Tackle
St. Petersburg, Florida - 1950's

Owen Chase bought the Bender Bait Company and manufactured the Potbelly and Dilly lures that were previously made by Bender.

Frank "Frenchy" Chevalier
St. Petersburg, Florida -1920's - 1930's

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information about Frank "Frenchy" Chevalier

Frenchy was the first wood lure maker in the St. Petersburg area. Most of his baits were made for salt water fishing.

James E. Clark
St. Petersburg, Florida - 1940 Patent

Though it was not patented until 1940, Charles Clark and his son James were making their famous Clark Spoon in the early 1930's. It is still available today.

Coast To Coast Tackle
West Palm Beach, Florida

Southern Lures made by Coast to Coast Tackle are often found in Lake City boxes with the Coast to Coast name and address rubber stamped on the top.

Cobb Bait Specialties
Jacksonville, Florida

Cobb's Flutter Tails are a rubber product designed to be used like pork rinds. This is the only fishing product known to be made by the company.

Colt Distributing Company
St. Petersburg, Florida - 1950's

Both of the lures sold by the company, the Bronco and the Pony, were actually made for Colt by Florida Fishing Tackle Company. The Pony lure is shown here.

H.B. Costa Bait Company
Tampa, Florida - 1920's

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information about the H.B. Costa Bait Company

Though almost nothing is known about the H.B. Costa Bait Company at this time, it is believed that they made lures other than the Costa Hammerhead shown here.

Ben Curry
McIntosh, Florida - 1970's

Ben Curry made wooden lures in a variety of styles and colors.

D-K Plastic Company
New Smyrna Beach, Florida - About 1960

D-K Plastic made a version of the Johnny-Rattler and a darter type lure that were nearly identical to the Rattalure and Marsh Marvel lures made in nearby Daytona Beach by Johnny Marsh.

Bill Daniels
Arcadia, Florida - 1970's

Best known for his Daniel's Deceiver lures, Bill Daniels also made the Ugly Chugger seen here. He also made one of the commemorative lures for the FATC.

Densmore & Heaberlin
Orlando, Florida - 1970's

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information about the lures made by Densmore

Vic Densmore purchased the Jim Pfeffer Company in 1972. With the help of his brother in law Jim Heaberlin, Densmore produced many of the same lure models that Pfeffer had made years earlier. Shown here are a Densmore Goggle Eye and Banana lure.

Dixie Bait Company
Orange City, Florida - 1930's

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information about the Dixie Bait Company

The Dixie Bait Company was started in the late 1930's by Richard Porter and was the forerunner of the Porter Bait Company.

Do-All Bait Manufacturing Company
Miami, Florida - 1950's

Paul Takeshita operated the Do-All Bait Company and manufactured about a half dozen models of wooden lures. He received a patent in 1956 for the Nofulin lure shown in the bottom of this picture.

Don's Baits
Goldenrod, Florida - 1950's - 1970's

Don Boone started The Boone Bait Company in 1953. He left the company in 1957 and started Don's Baits. The company mostly made flys and jigs like the Pot-Gut baits seen here.

Douglas
Daytona Beach, Florida - 1950's - 1970's

A gentleman named Douglas was making pier baits and selling them on the Daytona Beach pier as early as the 1950's.

Eger Bait Company
Bartow, Florida - 1930's - 1960's

William Eger pioneered the use of frog skin as a lure covering. This is an early glass eye Eger Nature Frog.

Bill Ertel
Orlando, Florida - 1940's

This wooden pier bait is the only lure model made by Bill Ertel.

Everglades Mfg. Company
Coral Gables, Florida - 1950's

The Okachi line of lures made by this company included the plastic Okachi Spoon and Okachi Sailfish shown here.

Fish Craft Products Co.
Goldenrod, Florida - 1960's

I know nothing about this company and have never seen any other lures than the jigs seen here.

Fish-A-Lure
Jacksonville, Florida - 1960's

This company made wooden lures for only a few years in the early 1960's. Baits were packaged in a plastic top cardboard box. Among the officers of the company was Dennis "Junior" Croft, who operated the Blue Spring Bait Manufacturing Company years earlier.

Fishfinder Inc. / Shag Shahid
Ft. Walton Beach, Florida - 1980's

Shag Shahid is widely known as an expert "trick shot" caster. The Shag is the only fishing lure that he made.

Floreo Lures
St. Petersburg, Florida - 1950's

Floreo made a variety of jigs such as the Flowering Floreo jigs seen here.

Florida Artificial Bait Company
St. Augustine, Florida - 1928 - 1930's

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information about the Florida Artificial Bait Company

The Superstrike Shrimp was made from the remains of a human power flying machine that crashed after a short flight on the beach at St. Augustine in the late 1920's.

Florida Casting Bait Company
Seffner, Florida - 1930's

The company began as Uz.Pemberton and Sons. The name was changed in 1930 when a partner was added.

Florida Fishing Tackle Company
St. Petersburg, Florida - 1930's - 1960's

Florida Fishing Tackle Company was the largest bait maker in Florida and offered a complete line of fishing lures and tackle. Early Barracuda Brand lures had glass eyes.

Florida Lakes Tackle Company
Ft. Lauderdale, Florida - 1950's

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about Florida Lakes Tackle Company

The Fin-Wing lure was originally made in Michigan and sold in the Bilmar Tackle Shop run by William Brown. Mr. Brown retired to Florida and made a very small number of Florida Fin-Wing lures.

Florida Shinner Bait Company
F.L.B. Flood
Frostproof, Florida - 1931 Patent

Frederick Flood's Shinner lure has always been one of my favorites. The lure was made in three sizes.

Four Tees Bait Company
Tampa, Florida - 1940's

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information about the Four Tees Bait Company

The Four Tees Bait Company made the banana style Dolphin lure seen here in a variety of colors..

G.I. Products Company
Zephyrhills, Florida - 1941 Patent

Jacob Gall of Punta Gorda secured a patent for his weedless Weed-Runner spoon in 1941. It was manufacturd by G.I. Products Company.

G & M Manufacturing
Tampa, Florida

It is unclear if G & M Manufacturing made any tackle product other than fish hooks as shown here.

Garland Brothers
Plant City, Florida - 1930's

Garland Brothers made a variety of wooden lures. The Garland Corkhead shown here is a favorite among collectors.

John Gerey
Orlando, Florida - 1940's - 1950's

Captain John Gerey is best known for his small marm lures shown here. They were designed to be tied in front of lures such as the Doc's Menhaden. Gerey also made a couple models of wooden lures.

Leon Gillespie
Lake Helen, Florida - 1950's

The Lucky Lure made by Gillespie was a hard plastic shrimp and was available in a variety of colors.

George H. Gowdy
St. Petersburg, Florida - 1962 Patent

George Gowdy applied for a patent on his "Whirl-e-Bird" Spoon in 1959 and it was granted in 1962. It is seen here as a promotional item for King Edward cigars.

Gary Gray
Geneva, Florida - 1970's

Gary Gray's lures were clearly inspired by the work of Jim Pfeffer.

E.C. Gregg
Tampa, Florida - 1940's

The Crazy Swimmer was a metal spoon with maribou decoration. It was made in several colors and sold in a two piece box.

Earl Gresh
St. Petersburg, Florida - 1950's

Earl Gresh was well known as a band leader, fisherman, and woodworker. He made wood buttons, lures, purses, and tackleboxes in his shop and Wood Parade Museum. He is probably best known for his large marquetry murals depicting the life of Christ.

Sam Griffin Lures
Moore Haven, Florida - 1980's -1990's

Sam Griffin has made many different models of lures over the years including one of the comemmorative lures for the FATC.

J.C. Griner
Orlando, Florida - 1970's - 1980's

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information about J.C. Griner lures

Joel C. Griner made just about any style of wooden lure that anyone wanted. Though he was best known for lures similar to the ones made by Jim Pfeffer, he also made lures that resembled many other companies, such as the Heddon Zaragossa type lure seen here.

Jack Haley
Tampa, Florida - 1951 Patent

Jack Haley received a patent for his Spot King lure in 1951. The lure was available in three different colors.

C.A. Hergert
Coral Gabels, Florida - 1950's

C.A. Hergert made his "Famous 'John Aston'" in Pennsylvania before moving to Coral Gables in the mid 1950's. The bucktail and jig lure was sold by mail order and also included in thousands of Navy Survival Kits.

Humdinger Lure Mfg. Company
Ocala, Florida - 1940's

The plastic Miss Golddigger lure was designed by JoDell White, who was later associated with Universal Lures.

Red Hutson
Jacksonville, Florida - 1930's - 1940's

The Bus Driver was a wooden pier bait made in several colorful patterns.

J & R Tackle
Largo, Florida - 1959 Patent

The plastic "Jim Bo" lure was packaged in a two piece cardboard box that was also used as a mailer. Jim Bryan operated J&R Tackle and the Star Bait Company. Both companies sold the same lures.

Jaws Bait Company
Otis Brandon
Riverview, Florida - 1970's - 1980's

Otis Brandon operated the Jaws Bait Company and made several styles of lures using hard foam bodies.

Jack J. Kelly / J.J. Lures
Winter Park, Florida - 1960's - 1970's

Many of the wooden lures made by Jack J. Kelly were inspired by the work of Jim Pfeffer. This Kelly Banana bait is very similar to a Jim Pfeffer Banana lure.

Mad Man Charlie Kirk
Orlando, Florida - 1960's

Charlie Kirk operated an Orlando tackle shop called Mad Man Kirk's. The Tumblebug shown here is one of the lures that he made.

John Kremer Inc./ No Alibi Lures
West Palm Beach, Florida - 1950's

The most popular No Alibi lures were lead head jigs made in a variety of sizes for fresh and salt water fishing. John Kremer also made the pier baits shown here. The logo that appeared on most No Alibi packaging was "Allah doesn't count the hours a man spends fishing".

Loop A Line, Inc.
Melbourne, Florida - 1970's

The Deadly Double Eye lure shown here features the "loop a line" attachment which was patented by Welbourne McGahee in 1975.

E.J. Lonn "Dandy" Lures
Tampa, Florida - 1950's

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information about Lonn Dandy lures

E.J. Lonn worked as a salesman for the Eger Bait Company before starting his own lure company.

Willard S. Maloney
Miami, Florida - 1980 Patent

This spring loaded spoon lure was sold in Illinois as the Cobra Spoon long before Maloney moved to Miami where he received his patent.

Johnny Marsh Baits
Daytona Beach, Florida - 1950's

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information about Johnny Marsh Baits

As a young man, Johnny Marsh often helped Richard Porter make lures for the Dixie Bait Company and Porter Bait Company. Years later he made his own lures. The Marsh Marvel is shown here.

Paul Mashburn
South Daytona, Florida - 1950's

The Paul Mashburn Sea Trout was a plastic pier bait. It was made in a variety of colors and packaged in a plastic box.

Herbert Mills
Walled Hills, Florida - 1950's - 1960's

Herbert Mills produced several plastic lures including the Acrobat shown here. He also made several sizes of the King-Killer spoon.

Miracle Tackle Company
Largo, Florida - 1950's

Robert Moser received a patent in 1958 for what became the "Mo" series of lures. The Little Mo is shown here along with another Miracle Tackle Company lure called the Little Savage.

John "Sage" Nickel
Jacksonville, Florida - 1951 Patent

John Sage Nickel received a patent in 1951 for a plastic bodied lure with multi color inserts. A fishermen could use the various body parts and inserts to make over 100 different bait variations.

Nickelure Line, Inc.
Vero Beach, Florida - 1950's - 1960's

Nickelure made many styles of metal spoons and jigs. Most were sold on point of sale display cards like the ones shown here.

Norwich Florida Corporation
St. Augustine, Florida - 1940's - 1950's

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information about the Norwich Shrimp

The Norwich Shrimp was a hinged hard plastic lure. It is the same shrimp that was sold by Ben Smith Lures.

Oceanic Tackle Shop
Miami, Florida - 1940's

The Leaping Lena was a wooden bait and was made in a couple of sizes and a variety of colors. The lure was packaged in several different styles of two piece cardboard boxes.

Odon Bait Company
Bradenton, Florida - 1975 Patent

The Odon Dragonfly was manufactured years earlier than its 1975 patent date. The name is taken from "Odonata", which is the order of insects that includes dragonflys. The lure has a wooden body and flexible rubber wings. It was made in a wide variety of colors.

Bob Ousley / Bob O Tackle
Ft. Myers, Florida - 1960's

Bob Ousley is best known for his Ousley Snook Minnow. It is shown here along with the large size of the Super Chug lure.

Uz C. Pemberton and Sons
Seffner, Florida - 1927 - 1929

The earliest Pemberton lures were sold in two piece cardboard boxes. The company name was changed in 1930 to The Florida Casting Bait Manufacturing Company.

Jim Pfeffer
Orlando, Florida - 1930's - 1970's

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information about Jim Pfeffer lures

Jim Pfeffer's beautiful baits were inspirations for many other Florida lure makers. Shown here are a Jim Pfeffer Dilly and Jim Pfeffer Banana along with a paper envelope that was the standard packaging for Jim Pfeffer Baits.

Al Pflueger
Hallandale, Florida - 1960's - 1970's

Al Pflueger worked in the taxidermy business started by his father. I have many picture postcards of fish mounted by the Pfluegers. The Pflueger Chugger was manufactured by the Pflueger Division of Shakespeare. Al Pflueger was not related to the Pfluegers who began that company.

Reese Platt
Plant City, Florida - 1990's

Contemporary lure maker Reese Platt has made many different lure models.

Arthur Pneuman
St. Augustine, Florida - 1950's

The Pneuman Shrimp was made of plastic and had a metal plate molded into the head. The body sections were connected by a short chain.

Pompanette, Inc.
Hollywood, Florida - 1950's

Pompanette made a variety of tackle products and is probably best known for their gaffs. The company never made any fishing lures.

Porter Bait Company
Daytona Beach, Florida - 1930's - 1990's

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information about the Porter Bait Company

Richard Porter operated the Dixie Bait Company before starting Porter Bait Company in the 1930's. Porter produced some of the finest lures ever made in Florida and continued operations until the 1990's.

Horace O. Price
Orlando, Florida - 1940's - 1980's

H.O. Price made many different styles of wood lures. Many have his initials "HOPs" written on the lure. Many others are not marked.

P.H. Rainey
Opa Locka, Florida - 1950's

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information about P.H. Rainey lures.

Perry Rainey was making his Rainey's Secret lure for about four years before receiving a patent in 1952.

Rhoden Enterprises
Lake Wales, Florida - 1970's - 1980's

Lew Rhoden acquired production rights to various Eger lures and the Johnny Rattler in the mid-70's. The Johnny Rattler was very similar to the Rattalure made years earlier by Johnny Marsh.

James "Dean" Roane
Winter Park, Florida - 1950's

The earliest Roane lures were covered with foil. Most of the lures made by Roane have a pin prick in the center of the eye.

Robinson Bait Company
Orlando, Florida - 1930's - 1950's

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information about Robinson Bait Company

Earl Robinson is generally credited with making a variety of folkart lures before narrowing his focus to only two commercial lure models in the late 1930's.

Preston Rountree
Gainesville, Florida - 1940's - 1970's

Shown here is the Preston Rountree tarpon lure and a shiner bait. The shiner is one of many lures made by Rountree in the style of lures made by Jim Pfeffer.

Royal Fishing Tackle Company
St. Petersburg, Florida - 1953 Patent

The Royal Siren lure was patented in 1953. It was sold in hinged plastic boxes and is shown here in a larger dealer box which held two baits.

S & M Machine Works
Miami, Florida - 1945 Patent

William Schmitz received a patent in 1945 for the trolling spoon seen here. The lure was packaged in a fragile paper envelope.

Sanford Metal Bait Company
Sanford, Florida - 1940's - 1950's

The Doc's Menhaden lure was made from molded aluminum and available plain or painted.

Sealand Manufacturing
St. Petersburg, Florida - 1939 Patent

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information about Sealand Manufacturing

Fletcher Bouton obtained a patent for his Weedplane lure in 1939. The metal bait came with a piece of sponge that covered most of the hook to make the lure weedless.

Ted Smallwood
Chokoloskee, Florida - 1950's

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information about Ted Smallwood

The Smallwood family plays a major role in the history of Chokoloskee, Florida. Stop by the family run Smallwood store museum if you're ever in the area. Ted Smallwood, Jr. designed a fishing lure known as the Smallwood Plug. It was produced for him by the Porter Bait Company.

Ben Smith Lures
St. Augustine, Florida - 1940's - 1950's

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information about Ben Smith lures

Ben Smith's best known lure was the shrimp shown here. It is the same shrimp as the one sold by Norwich. Smith received a patent for another plastic shrimp type lure in 1951.

Southern Bait Company
Coral Gables, Florida - 1939 Patent

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information about Southern Bait Company

John Wyatt received a patent for his Tilton Porpoise lure in Georgia in 1939. The patent drawing showed the plastic version, though he originally made a wooden model of the bait.

Southern Bait Company
Ormond Beach, Florida

Very little is known for certain about this company, but their box says that they were "Manufacturers of Fine Fishing Lures Since 1929."

Southern Bait Company
St. Augustine, Florida

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information about Southern Bait Company

Mystery surrounds the history of this company. This style of Southern Bait Company box has been found with many different city names such as St. Augustine, Mineola, Birmingham, and others. Many different styles of beautiful baits have been found in these boxes.

Southern Bait Company - Micco
Micco, Florida - 1940's

William Wertz made several styles of wooden lures in Micco, Florida as one of the companies known as The Southern Bait Company.

Southern Lures
Lake City, Florida

Not much is known about this company. Many of their beautiful darters have paint patterns similar to those of the Dixie Bait Company. They also made a glass eye lure similar to the Flood Shinner. This box was later used by Coast to Coast Tackle.

I could use a good upgrade for this box

Star Bait Company
Largo, Florida - 1950's

Jim Bryan operated both Star Bait Company and J&R Tackle. Both sold the same lures. The cardboard box also served as a lure mailer.

Louis Stewart
Orlando, Florida - 1950's - 1970's

The influence of Louis Stewart's good friend Jim Pfeffer can often be seen in the colorful lures that he made.

Jim Strader
Ft. Lauderdale, Florida - 1973 Patent

Captain Jim Strader received a patent in 1973 for the Diamond Rattler seen here.

Sure Lure, Inc.
Miami, Florida - 1952

The Shrimpy lure was made of vinyl and came in three different colors.

Tampa Bait and Tackle
Tampa, Florida - 1930's

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information about Tampa Bait and Tackle

Tampa Bait and Tackle was formed after Dazzy Vance Tackle closed following the death of Paul Manon. They made versions of several of the lures made earlier by Anglers Bait Company and Dazzy Vance Tackle.

Walter Tedder
Orlando, Florida - 1960's - 1980's

Walter Tedder used the leftover wooden bodies from the Robinson Bait Company to make many of his lures.

Tradewinds Tackle
West Palm Beach, Florida

I know nothing about this company or the lures they made other than what is shown on this point of sale card. The Tiny Tim jigs seen here are noted as a "Speck Special" and were likely made in the 1950's.

Trail-Blaze Company
Jacksonville, Florida - 1956 Patent

Robert Fuqua received a patent for the Eagle Eye lure in 1956. The lure was manufactured for him by Florida Fishing Tackle Company.

Unca Hub's Enterprises
Ft. Lauderdale, Florida - 1950's

Unca Hub's Doofer was a wooden surface bait with a very odd name.

Uncle Charlie Edwards
Orlando, Florida - 1940's

Charlie Edwards made a line of lures that was clearly inspired by the work of Jim Pfeffer. Most of the Uncle Charlie baits will have some variation of his name marked on the side.

Uncle Simm's Bait Company
Lakeland, Florida - 1970's

Simmy Fletcher started making lures to fish with and ended up selling them commercially for a couple of years.

Universal Lures
Jacksonville, Florida - 1960's

The plastic Pistolball and Bootlegger lures were designed by JoDell White, who also designed the Miss Golddigger lure.

Unknown Maker
Tampa, Florida

The maker of this banana type lure is not known. The bait is commonly known as a Pelican lure.

Dazzy Vance Tackle
Homosassa Springs, Florida - 1937

Famous Dodger baseball pitcher Dazzy Vance financed a short lived lure making partnership with Paul Manon that ended when Manon was killed in an automobile accident. See Anglers Bait Company for information about Manon.

Pat Woodall Specialties
Orlando, Florida - 1950's

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information about Pat Woodall Specialties

Pat Woodall acquired the rights to produce certain Jim Pfeffer lures. He made a series of Pfeffer Banana lures in plastic and also made wooden Jim Pffefer Shiner baits like the one shown here.

Woolfie Lure Company
Miami Beach, Florida - 1956 Patents

Ernest Woolf patented a couple different shrimp lures in the 1950's. The baits had lead heads and rubber bodies that were made using hair curlers that were popular at that time.

York Sports Products, Inc.
Sanford, Florida - 1960's - 1970's

York Sports Products acquired production rights to several Eger lures as well as the Johnny Rattler lure shown here. The Johnny Rattler was very similar to the Rattalure made by Johnny Marsh.