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Johnny Marsh Baits
Daytona Beach, Florida

Marsh Makes Better Baits

Johnny Marsh was exposed to lure making at a fairly young age. He was only 23 years old in 1937 when he worked for the Dixie Bait Company in Daytona Beach, Florida. Marsh later worked for Dick Porter and The Porter Bait Company.

1937 Orlando City Directory

Johnny Marsh began making his own baits sometime around 1950. His first lures were pier baits. Also called clothes pin lures, they were heavily weighted wooden lures made for salt water fishing. Marsh soon began making lures from plastic and developed a mold for plastic pier baits as shown on this point of sale card.

Marsh pier baits were made in lots of different colors. There are probably many more than the ones seen here.

Johnny Marsh Pier Baits
The Johnny Marsh Clothes Pin Lure

Johnny Marsh Pier Baits



Johnny Marsh Marvel Lure Johnny Marsh Marvel lures are often found with a distinct hump back. The molds use to make the baits did not have this hump. The hump is the result of the type of plastic used and the molding process.

I should also note something else about Johnny Marsh baits. They smell bad! I keep these lures enclosed and always get a strong and unpleasant odor when I open the top of the case. Perhaps I should add a vent....


The lures shown here are part of our collection. Click on the thumbnail pictures to see a larger image

Marsh Marvel Lures
Johnny Marsh Marvel Lure Johnny Marsh Marvel Lure Johnny Marsh Marvel Lure Johnny Marsh Marvel Lure
Johnny Marsh Marvel lures were made in 2-hook and 3-hook models in a variety of colors

Other Johnny Marsh Baits
Johnny Marsh Rattalure Johnny Marsh Rattalure Johnny Marsh Sneaky Pete Johnny Marsh Plunkin Pete
Johnny Marsh Rattalure Johnny Marsh Rattalure Johnny Marsh Sneaky Pete Johnny Marsh Plunkin Pete

Johnny Marsh Lure Boxes
Johnny Marsh Lure Box Johnny Marsh Lure Box Johnny Marsh Lure Box
I have always liked the colors and graphics of the Johnny Marsh 2-piece cardboard box.

Keith Vining Label
A label for Keith Vining Plastics of Daytona Beach, Florida is sometimes found on the side panel of
Johnny Marsh lure boxes. Vining owned the plastics company where Johnny Marsh Baits were made.

We are always interested in adding to this collection. Please send an email if you have any old Johnny Marsh baits or boxes for sale or trade.
Visit my page about Antique Florida Lures to see other lure makers from Florida.

Send e-mail to jyates@ix.netcom.com with questions or comments about this web site.
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