In the 1940's, a lure called the Michigan Fin-Wing was being made in Traverse City, Michigan. It had been designed by Ernest Bullock and was being sold exclusively at the Bilmar Tackle Shop by his son in law William Brown.

Mr. Bullock passed away in the early 1950's and William Brown moved to Ft. Lauderdale, Florida around 1951. Thinking that the lure might generate some retirement income, Brown ordered the parts and pieces from the original Michigan suppliers and painted and assembled some lures with the new Florida Fin-Wing name. They were sold for only a few years to local tackle shops and fishermen that Brown knew.

Very few Florida Fin-Wing lures have been seen, and they are quite rare.