You do not have to register to use the site if you intend to pay using Paypal. Registration does have a number of benefits however, including additional payment and shipping options, as well as access to information about new inventory and store specials.
Have a look around and I hope you will see something that you like! Be sure to visit the rest of Joe's Old Lures website when you're through shopping to find information about the hobby of collecting old fishing tackle and to see some of the lures in my own collection.